Entering the market 10 years later than major quartz stone manufacturers in Vietnam, but Vcomquartz has successfully created a superior advantage for itself with a structured and flexible business strategy when exporting products to the international market.
According to the Trade Remedies Authority (Ministry of Industry and Trade), artificial stone products are increasingly used in many areas of life due to their availability and lower cost compared to natural stone. Quartz stone is a type of stone made with quartz as the main material combined with other additives.
In quartz stone, the aggregate is natural quartz and is bonded by polymer resin; combined with some color additives will help quartz stone have a hardness, water resistance, and scratch resistance much higher than other materials and have a higher aesthetic value.
In the construction and interior sectors in major markets around the world such as the United States, Canada, EU, Russia…, quartz surface products account for a high market share in the segment of flooring materials, surfaces, often used for interior spaces such as kitchen tables, dining tables, meeting room tables, wall cladding, stair cladding, bar counter cladding, wall detailing, and are considered a cost-effective alternative to granite and marble.
“People in developed countries tend to invest in durable and convenient kitchen countertops and bathroom floors. In addition, products processed with modern equipment with advanced technology are generally safe to use, especially in the kitchen area, or dining table that must be in direct contact with food. The construction sector in some developed countries such as the United States and Canada is expected to recover in 2024, which is predicted to bring great market opportunities for manufacturers of tiles and artificial stone,” the Trade Remedies Authority analyzed.
In terms of the ranking of quartz stone manufacturers in the Vietnamese market, the leading position still belongs to large enterprises such as Vicostone, Casla Group, … However, according to industry experts, the development of the market has no small contribution from “newbies” like Vcomquartz. The determination of these newcomers to establish a foothold in the market has forced large enterprises to reconsider their competitiveness.
Vcom Joint Stock Company – the owner of the Vcomquartz brand has only entered the market for more than 01 year but has made a breakthrough when boldly launching hundreds of diverse product designs, with international quality standards, and highly competitive in both domestic and foreign markets. In addition, Vcomquartz pursues the goal of penetrating the international market to conquer orders of medium and high value in developed countries. As a result, Vcomquartz is currently becoming one of the fastest-growing quartz stone brands, with product quality meeting many strict standards of the international market.
To achieve this goal, Vicom Joint Stock Company has built a comprehensive business strategy, focusing on the following key aspects:
Understanding the market and optimizing products
The company has conducted extensive research on the international market to understand the usage needs and aesthetic tastes of customers in different countries. Based on the research, Vcomquartz has launched hundreds of diverse quartz stone designs, meeting the specific needs of each market, from stone colors, impressive stone grain patterns, stone slab sizes… to product characteristics.
Focus on product quality and innovation
Vcomquartz owns an advanced quartz stone production line and applies automation technology to improve work efficiency as well as product quality. Besides, new stone patterns with diverse colors, novel and beautiful grain designs are constantly being innovated to create a competitive advantage in the international market.
Expand distribution and cooperation network
Right from the time of entering the market, the company has focused on finding and cooperating with partners in the host country to effectively distribute products in target markets. Vcomquartz products have been introduced to a large number of international customers when participating in large-scale exhibitions and trade fairs of the construction materials industry.
Building a structured brand
Vcomquartz has initially built a brand image through a luxurious, strong, and reliable identity system, reflecting the high-class value of the product. Besides, multi-channel marketing campaigns are implemented quickly, contributing to increasing customer awareness of the brand and products.
Compliance with international laws and quality standards
The company ensures compliance with international legal regulations when exporting and trading quartz stone products in different countries. At the same time, Vcomquartz products have all achieved international certifications for quality and environmental protection such as NSF, ISO 9001, ISO 14001, Green Guard, … to increase competitiveness in the international market.
With a comprehensive and flexible business strategy, Vcomquartz quartz stone company is on the way to expanding the overseas market, not only bringing revenue growth opportunities but also affirming Vietnam’s position in the international construction materials industry. The combination of product quality, creativity, and smart marketing strategy promises to open a new chapter for the company’s development in the international market.
