With a management style that can be summarized in three words: “fast, decisive, and visionary”, the management team of Vicom Joint Stock Company has successfully launched the high-end artificial quartz stone brand Vcomquartz in a short period of time and has initially made a good impression on international partners and customers.
In the context of a highly competitive and constantly innovating artificial quartz stone production market, the success of a brand depends not only on the quality of the product but also on the accurate decisions of the business executives. At Vicom, the management team plays a central role in shaping the company’s strategy and culture.
With a spirit of creativity and determination, the directors and department heads have worked together to seek new business opportunities, establish a solid foundation for the Vcomquartz brand, and ensure long-term benefits for the company, its employees, and the community. By doing these things well, the company’s work environment is maintained by a spirit of solidarity and responsibility. Every decision is directed towards the company’s overall goals.
Responsive to opportunities in the international market
Vietnam is currently becoming one of the world’s leading exporters of artificial quartz stone. Artificial stone products from Vietnam in general are popular in the international market due to their good quality, variety of colors and designs, and competitive prices.
In the US market, imports of artificial stone from Vietnam have been increasing continuously since 2019. According to US customs statistics, Vietnam is currently the leader in the import value of artificial stone into the country, with 407 million USD in 2022 and 307.8 million USD in the first 9 months of 2023.
In addition, China is considered the largest consumer market for artificial quartz stone from Vietnam due to the huge demand for artificial stone to meet the rapid development of the construction and interior decoration industry in modern cities.
Some other countries in the European region such as Germany, France, Italy, Russia, and the countries of Japan, Korea, India, etc., are also potential markets for this product.
Grasping this trend, right from the time of laying the foundation for the Vcomquartz brand, Vicom’s management team set a goal of targeting the international market and focused on researching and developing products that meet the tastes and usage needs of customers worldwide.
In early 2024, Vcomquartz artificial quartz stone products were widely promoted and received positive feedback from thousands of customers and partners in the US market through the industry’s annual international trade fair – a place to showcase new products and technologies in the field of construction and architecture. This is an initial success that helps the Vcomquartz brand confidently present itself and affirm its superior production capacity, not inferior to major competitors in the industry from Vietnam as well as other countries.
Realizing the strategy
Returning to the management story, it is noted that Vicom’s management team made quick decisions in the context of the market, but that was not enough to drive the business far on a long journey if there was a lack of determination in action.
In more than 02 years, the investment in modern production technology has helped Vcomquartz accurately control product quality, ensuring uniformity in color, texture, and durability of the stone, while also having the ability to easily customize products to suit specific requirements. of customers and the market.
Production processes are continuously optimized, helping to increase production speed, reduce waiting time, and optimize the use of resources. Thanks to that, Vcomquartz has enough capacity to accept international orders that require completion in a short time.
To gradually expand into the international market, Vcomquartz’s artificial quartz stone products have successfully achieved the NSF (National Sanitation Foundation) standard granted and managed by NSF International. This is an important standard that shows that Vcomquartz’s products meet strict standards for: (1) safety when in direct contact with food, (2) the stone surface has antibacterial properties, (3) does not contain toxic substances, pollutants, (4) easy to clean, maintain, and (5) has stable durability. In addition, Vcomquartz has also achieved ISO 9001:2015 certification, an internationally recognized standard for product quality management processes.
Vision for sustainable development
The members of the Management Board are all highly specialized and experienced in the artificial quartz stone production industry. In addition, Vicom not only pursues the goal of economic growth but also focuses on sustainable development and social responsibility. This vision aims to build a strong Vcomquartz brand in the international market, create its own core values, and protect the environment.
The Vcomquartz brand has achieved 02 prestigious certificates: GREENGUARD and ISO 14001:2015. Accordingly, Vcomquartz’s products fully meet the standards for chemical emissions and indoor air quality. At the same time, the company has established an environmental management system according to international standards and strives towards sustainable development closely linked to business objectives.
Vicom’s management team is not only managers but also talented leaders with vision and creativity. The combination of experience, expertise, and dedication of the leaders will be an important factor for the company to overcome challenges and develop strongly in the future.
